COLUMBUS, OH – February 1, 2010 – Residential Finance Corporation (RFC) (http://www.residentialfinance.com), an award-winning nationwide mortgage lender specializing in refinance financing, was selected by ASTD (American Society for Training & Development)  to receive an Excellence in Practice Award. This award recognizes results achieved through the use of practices and solutions from the entire scope of workplace learning and performance. RFC was selected for creating a highly customer-centric sales training program.  This program was based on thorough and continuing training and reinforcement components which increased the  year-over-year sales-per-loan-officer productivity by 51 percent, and increased revenue per agent by 38 percent.

President, Mike Isaacs, said, “We are proud to be honored with the ASTD’s Excellence in Practice Award.”  Isaacs continued, “The training program empowers our mortgage loan agents by helping them to develop excellent listening skills required to build strong relationships with customers. Continuing education ensures agents stay up-to-date on changing mortgage products and that they are using the techniques and training provided correctly. The result is a better, more consistent customer experience which has consequently enabled our agents to increase productivity and sales —a winning situation for all.”

ASTD is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s annual awards are judged in a blind review process conducted by a panel of experts from companies in the ASTD Benchmarking Forum, ASTD staff, and other training, learning, and performance improvement experts.

About Residential Finance Corp:

Residential Finance Corporation (RFC) is the nation’s premier home mortgage lender offering a variety of home mortgage options including government-insured including Federal Housing Administration (FHA)  and  Veterans Administration (VA) loans, as well as Jumbo, and conventional refinance and purchase mortgage loans.  The company originates loans in 28 states with regional offices in Ohio, Florida, Arizona, Maryland, New Jersey, Nevada, and South Carolina.  Residential Finance’s corporate headquarters is located in Columbus, Ohio..   The  Tampa, FL lending branch  was named the “Best Place to Work” in 20xx and the company was  named “Sales Department of the Year” by the American Business Awards in 20xx.  For more information, contact Jessica Manna, Chief Marketing Officer, at 614-255-4317 or www.residentialfinance.com.

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